Discount on acclaimed new book about giving!
- Does the charity sector have a publication bias problem?
- Moneyball Philanthropy? Not Always
- Don’t Die of Ignorance
- Making charities’ research more findable and useful
- Giving Evidence’s mission and work
- Assessing Funders’ Performance: Five Easy Tools
- Easy ways for philanthropic donors to see if they’re doing well
- Philanthropy in transition
- Are we relying on unreliable research?
- Assessing impact needs a reliable comparison group
- Why policy change takes more than just funding research
Tag Archives: new donors
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and recommendations of … Continue reading