Discount on acclaimed new book about giving!
- What makes a helpful reporting & evaluation system? Learning from an outlier
- The Magic Impact Fairy will ensure that your research really changes something
- 2015: Giving Evidence’s Year In Brief
- NSPCC’s stats on child addiction to porn don’t stand up to scrutiny
- Talk of charities ‘proving their impact’ is dangerous and misleading
- Dear Santa, please bring us some curiosity!
- The charity sector should use more systematic reviews to leverage what’s already known
- Charities should stand on the shoulders of giants
- Effective campaigning, dark matter and Stephen Lloyd
- TV coverage of charity effectiveness and impact evaluations
- Measuring long-term outcomes: new plan!
- How come this foundation’s grantees love its reporting process so much?
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Tag Archives: new donors
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and recommendations of … Continue reading