Discount on acclaimed new book about giving!
- Most Charities Shouldn’t Evaluate Their Work: Part Two: Who should measure what?
- Most Charities Shouldn’t Evaluate Their Work: Part One Why not?
- Getting Better: Improving Education By Learning from Evidence-Based Medicine
- Good charities spend more on administration than less good charities spend
- What the First Social Impact Bond Won’t Tell Us
- Happy birthday, book!
- Free for you: Insight on what works
- Bad Book: Why Philanthropy Matters
- Interesting snippets
- What is decent evidence?
- What was it about 2003?
- Don’t ask “what’s the impact of this charity?”
Tag Archives: new donors
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and recommendations of … Continue reading