Tag Archives: gift

The good, and the weird, features of Peter Singer’s The Life You Can Save

‘How much should each of us give to help the world’s poor?’, asks the moral philosopher Peter Singer in his book The Life You Can Save. It’s a cracking book, with some great insights about poverty, effective solutions and the weirdness inside … Continue reading

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Why do charities ignore millions of donors?

Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend did … Continue reading

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Raising funds? Just dress well!

Wearing designer logos virtually doubles donations According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when wearing … Continue reading

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Who gives to charity, why, who doesn’t, why not & what to do about it

A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and recommendations of … Continue reading

Posted in Donor behaviour & giving stats | Tagged , , , , , , , , , | 3 Comments