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Recent Posts
- Surprising churn in the top UK foundations
- Why the system for charities applying to foundations is so expensive, and what can be done about it
- Getting evidence to influence public policy
- The curious relationship between the number of staff and number of trustees in foundations
- Having Too Few Personnel Compromises Foundations’ Performance on Key Issues
- One donor’s fantastic work to encourage use of evidence, and production of more, to fight factory farming
- Reducing the Administrative Burden Placed on UK Charities by UK Donors and Funders
- Letter in The Economist about anti-malarial bednets
- Rating UK foundations on their transparency, accountability and diversity
- Why most ratings of charities are useless: the available information isn’t important and the important information isn’t available
- Webinar: intro to evidence, and the evidence about child abuse
- Many (many!) charities are too small to measure their own impact
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Tag Archives: new donors
Promoting giving to charity is like marketing discretionary purchases
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
Posted in Donor behaviour & giving stats, Fundraising
Tagged charity, charity marketing, donor recruitment, Fund-raising, Fundraising, giving, marketing, new donors
3 Comments
Who gives to charity, why, who doesn’t, why not & what to do about it
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and recommendations of … Continue reading
Posted in Donor behaviour & giving stats
Tagged charity, donation, donor, donor recruitment, donor retention, Fundraising, gift, new donors, philanthropy, Value modes
3 Comments
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