Discount on acclaimed new book about giving!
- What is evidence-based giving and why does it matter?
- Avoiding waste in medical research
- What would have happened otherwise?
- The evidence system in the mental health charity sector
- Why do so few charities have their meetings in public?
- Be a flexible friend
- Results of systematic review about outcomes for young people
- How to give it: Why charity should begin in the science lab
- Oops: we made the non-profit impact revolution go wrong
- Science and philanthropy: podcast
- Making charity & philanthropy more evidence-based
- What makes a helpful reporting & evaluation system? Learning from an outlier
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Tag Archives: new donors
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and recommendations of … Continue reading