Tag Archives: charity marketing

Promoting giving to charity is like marketing discretionary purchases

Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading

Posted in Donor behaviour & giving stats, Fundraising | Tagged , , , , , , , | 3 Comments