Book Caroline to talk at your event:
Videos of other talks: www.giving-evidence.com/video
-
Recent Posts
- How is philanthropy responding to Covid19? How should it respond?
- Identifying the Effects of Various Ways of Giving: Using the ‘Opportunity’ of the Covid19 Crisis
- Giving during COVID-19
- We tried to update our analysis of charities’ performance and their admin costs, and you won’t BELIEVE what happened next!
- Why I’ve joined a board of the Flemish Red Cross
- Do Royals help charities? We’re finding out
- Can people tell posh champagne from cava in a blind trial?? – an experiment
- A life ended well
- How to give well to charity?
- The second best thing to give to charity is feedback
- Charitable foundations: There’s an argument for spending it fast
- Priority areas for research into charities & philanthropy
Categories
- Admin costs (11)
- Analysing giving (8)
- Books (7)
- Corporate philanthropy (6)
- Donor behaviour & giving stats (27)
- Effective giving (59)
- Fundraising (18)
- Great charities (20)
- Impact & evaluation (63)
- Mergers (2)
- meta-research (6)
- Promoting giving (5)
- Tax and governance (7)
- transparency (2)
- Uncategorized (109)
Tag Archives: marketing
Promoting giving to charity is like marketing discretionary purchases
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
Posted in Donor behaviour & giving stats, Fundraising
Tagged charity, charity marketing, donor recruitment, Fund-raising, Fundraising, giving, marketing, new donors
3 Comments
