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Recent Posts
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- Why I’ve joined a board of the Flemish Red Cross
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- Can people tell posh champagne from cava in a blind trial?? – an experiment
- A life ended well
- How to give well to charity?
- The second best thing to give to charity is feedback
- Charitable foundations: There’s an argument for spending it fast
- Priority areas for research into charities & philanthropy
- The campaign for unrestricted funding needs to change tack
- Charities should have kept Presidents Club donations
- Choosing causes and charities: look for problems that are big and under-funded
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Tag Archives: marketing
Promoting giving to charity is like marketing discretionary purchases
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
Posted in Donor behaviour & giving stats, Fundraising
Tagged charity, charity marketing, donor recruitment, Fund-raising, Fundraising, giving, marketing, new donors
3 Comments
