Financial Times column: How To Give It

Giving Evidence’s Director Caroline Fiennes writes the (new!) ‘How To Give It’ column in the Financial Times. These are the articles.

Why charity should begin in the science lab (April 2016)

Not all charities are good causes. This may sound surprising, because we’re used to thinking of them all as being somehow virtuous, but they vary in their effectiveness. Smart donors know that good intentions alone aren’t enough.

Take, for example, the important goal of reducing cases of diarrhoea in Kenya — a major cause of child death. One solution is to provide chlorine at the water pump for people to add to their water when they collect it. Another is to deliver chlorine to households so people can add it there.

Both of these sound pretty sensible, but researchers at the Massachusetts Institute ofTechnology have found that providing chlorine at the water source prevents more than twice as many cases of diarrhoea for a given sum of money. Put another way, a lot of children will get a potentially fatal disease if donors make the wrong call about which programme to fund. Read more.

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Breaking the hunger cycle for the price of a bus ticket (March 2017)

Modern philanthropists adopt an evidence-based approach

The Christian tradition of giving things up for Lent comes, it is said, from making a virtue of necessity. Last year’s harvest, gathered in the autumn, would have sustained people through the winter, but by March and April, supplies would be running thin. Rationing and starvation were common. Hence, religious blessing was given to abstinence and forbearance during these bleak months.

The cycle persists. About 300m people globally still have an annual “hungry season” before the new crops are ready. They’ll often skip a meal each day, which is particularly dangerous for pregnant women and young children because it irreparably damages cognitive development. Yet this suffering can be prevented for just the price of a bus ticket. Read more.

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Why are there so many charities? (Jan 2017)

Donors encourage smaller organisations – but does that help beneficiaries?

There are 165,000 registered charities in England and Wales alone, which people often say is a lot. But is it? Moreover, it is too many? It’s not clear what “the right number” of charities actually means. By comparison, the UK has nearly 30 times as many cglassompanies.

The reason there are so many charities stems from the economics and dynamics of the charity sector, which are worth understanding as they’re completely different to those underpinning how businesses work. When entrepreneur and former mayor of New York, Michael Bloomberg, embarked upon philanthropy, Richard Riordan, then mayor of Los Angeles, advised him: “You are going into another world. It’s like going to Mars — [there is] a different logical and mathematical system.” Read more.

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Don’t spread the love (Dec 2016)

One big donation will be more effective than several smaller ones

Would you prefer to receive one big present this Christmas, or lots of little ones? Your
inner child will tell you that holding out for one major gift that you really want is often the best choice. And the same goes for charities, who will benefit from one big donation this Christmas rather than numerous small gifts.

In my last How to Give it column, I told you how the insurance group Aviva has been inviting public involvement to give away £1.75m to “at least 800” non-profit organisations. Yet the evidence suggests that making numerous small gifts is not a good idea. Read more.

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When donors cost more than they give (Nov 2016)

Some charitable donors are a net drain: they cost organisations they seek to help more than they contribute. Others come pretty close, costing nearly as much as they give. vaccum_sucking_up_money_spot_light_cg2p326868c

When I was a charity chief executive myself, I personally handled a gift from a foundation. Dealing with it before and after we received the money cost us 90 per cent of amount it gave us.

Aviva’s Community Fund may be another salutary example. It has recently been inviting “community projects” to apply for a share of £1.75m, and says it will fund “at least 800” of them. We’ll return to the question of whether splitting funds into numerous small grants is a good idea. For now, let’s focus on the fact that Aviva’s applicants must get loads of people to vote for them in an online poll. This is partly a popularity contest; nearly 4,000 organisations have registered. Read more.

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How come so  much of your donation to medical research is wasted? (Sept 2016)

The news that Facebook founder Mark Zuckerberg and his wife Priscilla are putting $3bn towards “ending all disease” has renewed the spotlight on the giving of Silicon Valley’s wealthiest. They are not alone in their enthusiasm for medical research: it is also the most popular target of charitable giving in the UK. 

There is a problem, however: about 85 per cent of medical research is wasted. That’s equivalent to 22 of the 26 miles which people run in marathons to raise funds for research into cancer and other conditions. Globally, that waste costs around $170bn every year. Perhaps many of us suffer with conditions which could have been cured if those funds had been spent more productively. Read more.

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Be a toilet roll philanthropist (May 2016)

Toilet roll seems an unlikely emblem of effective philanthropy. Yet I’ve heard of a donor
who specifically funds loo rolls in London museums and galleries on the simple grounds that this kind of donation is both necessary and tough to fund.

Many donors want to fund the glamorous stuff: front-line programmes, identifiable projects and new buildings being prime examples. To do so, many “restrict” their gifts to those items. The main problem with this approach is that donors generally all want to fund the same things — none of which include loos, core staff or rent.

Jim Collins wrote a sequel to his book Good to Great specifically about the social sector, in which he concluded: “Restricted giving misses a fundamental point: To make the greatest impact on society requires first and foremost a great organisation, not a single great programme.” Read more.

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What would have happened otherwise? (May 2016)

The purpose of a charity’s work — and your support for it — is to create a benefit beyond what would have happened anyway. This, of course, sounds obvious but (as my home discipline of physics powerfully attests) it’s fine to state the obvious as it can throw up some unexpected insights.

Charities are under considerable pressure to “demonstrate their impact”, yet few examine or recount what would have happened without them. “What difference does your work make beyond what would have happened anyway?” is perhaps the single most useful question that donors or trustees can ask. Read more.

 


Further articles are here.

More on Giving Evidence’s work is in the videos below, and here.