Giving Evidence’s Director Caroline Fiennes writes the ‘How To Give It’ column in the Financial Times. These are the articles.
Why charity should begin in the science lab (April 2016)
Not all charities are good causes. This may sound surprising, because we’re used to thinking of them all as being somehow virtuous, but they vary in their effectiveness. Smart donors know that good intentions alone aren’t enough.
Take, for example, the important goal of reducing cases of diarrhoea in Kenya — a major cause of child death. One solution is to provide chlorine at the water pump for people to add to their water when they collect it. Another is to deliver chlorine to households so people can add it there.
Both of these sound pretty sensible, but researchers at the Massachusetts Institute of Technology have found that providing chlorine at the water source prevents more than twice as many cases of diarrhoea for a given sum of money. Put another way, a lot of children will get a potentially fatal disease if donors make the wrong call about which programme to fund. Read more.
Make one donation, get one free (December 2017)
Making a big gift to draw other donors is only useful if the charity is highly effective
The practice of donors offering to “match” gifts made to charities they support has become common in the charity world. In the run-up to Christmas, many have been offering to double donations. In the recent Challenge Campaign, for instance, money given to selected charities was doubled by the Big Give, set up by Sir Alec Reed, founder of Reed, the recruitment firm.
Others schemes propose different deals: one donor was offering to give $2 for every $1 given on Friday to Charity Navigator, a charity rating agency; while PayPal will add 1 per cent to all donations made through its platform until New Year.
The UK’s Department for International Development does it too. Its UK Aid Match offeredup to £5m from the UK aid budget to eight charities.
The theory is that the match attracts new donations. If your aim is helping your chosen charity to raise money, is it a good idea to offer to match other people’s contributions? The rigorous evidence suggests that it is. Continue reading
How to give to education (September 2017)
Malala Yousafzai starts at Oxford university next week. The Nobel Peace Prize, which she
shared at the age of 17, was for her work promoting the right of all children to education. Many people give money in pursuit of that aim, so it’s reasonable to ask what we know about improving education, particularly in less developed countries.
The answer is surprisingly little. Rigorous evidence about both primary and secondary education is rather sparse, though primary education is better studied. Very few programmes have been tested often enough, and in enough places, to give confidence about their effectiveness. Read more.
Death comes rarely to big charities. The Charity 100 Index lists the largest charities in the UK, and of the 100 which it listed last year, 94 have reappeared this year. (For context, the UK has more than 200,000 charities.) The top 10 biggest charities were exactly the same as the top 10 last year, though the order has re-shuffled a bit. The top three — Nuffield Health, Cancer Research UK and the National Trust — were not only the same last year but have been the top three now for 13 years consecutively. Read more.
This article describes three methods for assessing the effectiveness of giving. If many donors did this, and published the results with descriptions of how they give, we could build up a picture of how best to give in various circumstances. This ‘science of philanthropy’ is described in Caroline’s article in the scientific journal Nature. Giving Evidence recently published analysis of one of the types described below, with the ADM Capital Foundation, based in Hong Kong, published here.
Analyses to check that your donations have the maximum impact
Warren Buffett notices a feature of philanthropy that makes it more difficult than running a business. With philanthropy, he says, “you can keep doing something that doesn’t make any sense and there’s no playback from the market”. So how do you know if you are giving well?
In my work, I’ve found that foundations and major donors can gain useful insights by analysing three fairly simple types of information.
Firstly, by inviting that “playback from the market” by soliciting views from the organisations that you support. Read more.
Help the homeless: don’t give your spare change (April 2017)
Support homelessness charities and send your money to where it’s really needed
It is the classic Venn diagram: not everybody who is homeless is a beggar, and not
everybody who is a beggar is homeless. Rough sleeping is different again: rough sleepers are a small proportion of homeless people; some of them beg and some don’t.
Crisis, the homelessness charity which this week marks its 50 birthday, says 114,780 people were homeless in England during 2015-16. Perhaps as many as 34,500 people sleep rough in England in any year; around 4,000 a night. Crisis says that for every rough sleeper, there are 100 people in hostels, and 1,100 households in bed and breakfasts and overcrowded accommodation.
So what is the right reaction when someone in need asks you for money on the street? In an interview with an Italian magazine last month, Pope Francis suggested the answer was to give without hesitation. But many charities beg to differ. Read more.
Modern philanthropists adopt an evidence-based approach
The Christian tradition of giving things up for Lent comes, it is said, from making a virtue of necessity. Last year’s harvest, gathered in the autumn, would have sustained people through the winter, but by March and April, supplies would be running thin. Rationing and starvation were common. Hence, religious blessing was given to abstinence and forbearance during these bleak months.
The cycle persists. About 300m people globally still have an annual “hungry season” before the new crops are ready. They’ll often skip a meal each day, which is particularly dangerous for pregnant women and young children because it irreparably damages cognitive development. Yet this suffering can be prevented for just the price of a bus ticket. Read more.
Why are there so many charities? (Jan 2017)
Donors encourage smaller organisations – but does that help beneficiaries?
There are 165,000 registered charities in England and Wales alone, which people often say is a lot. But is it? Moreover, it is too many? It’s not clear what “the right number” of charities actually means. By comparison, the UK has nearly 30 times as many companies.
The reason there are so many charities stems from the economics and dynamics of the charity sector, which are worth understanding as they’re completely different to those underpinning how businesses work. When entrepreneur and former mayor of New York, Michael Bloomberg, embarked upon philanthropy, Richard Riordan, then mayor of Los Angeles, advised him: “You are going into another world. It’s like going to Mars — [there is] a different logical and mathematical system.” Read more.
Don’t spread the love (Dec 2016)
One big donation will be more effective than several smaller ones
Would you prefer to receive one big present this Christmas, or lots of little ones? Your
inner child will tell you that holding out for one major gift that you really want is often the best choice. And the same goes for charities, who will benefit from one big donation this Christmas rather than numerous small gifts.
In my last How to Give it column, I told you how the insurance group Aviva has been inviting public involvement to give away £1.75m to “at least 800” non-profit organisations. Yet the evidence suggests that making numerous small gifts is not a good idea. Read more.
When donors cost more than they give (Nov 2016)
Some charitable donors are a net drain: they cost organisations they seek to help more than they contribute. Others come pretty close, costing nearly as much as they give.
When I was a charity chief executive myself, I personally handled a gift from a foundation. Dealing with it before and after we received the money cost us 90 per cent of amount it gave us.
Aviva’s Community Fund may be another salutary example. It has recently been inviting “community projects” to apply for a share of £1.75m, and says it will fund “at least 800” of them. We’ll return to the question of whether splitting funds into numerous small grants is a good idea. For now, let’s focus on the fact that Aviva’s applicants must get loads of people to vote for them in an online poll. This is partly a popularity contest; nearly 4,000 organisations have registered. Read more.
The news that Facebook founder Mark Zuckerberg and his wife Priscilla are putting $3bn towards “ending all disease” has renewed the spotlight on the giving of Silicon Valley’s wealthiest. They are not alone in their enthusiasm for medical research: it is also the most popular target of charitable giving in the UK.
There is a problem, however: about 85 per cent of medical research is wasted. That’s equivalent to 22 of the 26 miles which people run in marathons to raise funds for research into cancer and other conditions. Globally, that waste costs around $170bn every year. Perhaps many of us suffer with conditions which could have been cured if those funds had been spent more productively. Read more.
Be a toilet roll philanthropist (May 2016)
Toilet roll seems an unlikely emblem of effective philanthropy. Yet I’ve heard of a donor
who specifically funds loo rolls in London museums and galleries on the simple grounds that this kind of donation is both necessary and tough to fund.
Many donors want to fund the glamorous stuff: front-line programmes, identifiable projects and new buildings being prime examples. To do so, many “restrict” their gifts to those items. The main problem with this approach is that donors generally all want to fund the same things — none of which include loos, core staff or rent.
Jim Collins wrote a sequel to his book Good to Great specifically about the social sector, in which he concluded: “Restricted giving misses a fundamental point: To make the greatest impact on society requires ﬁrst and foremost a great organisation, not a single great programme.” Read more.
What would have happened otherwise? (May 2016)
The purpose of a charity’s work — and your support for it — is to create a benefit beyond what would have happened anyway. This, of course, sounds obvious but (as my home discipline of physics powerfully attests) it’s fine to state the obvious as it can throw up some unexpected insights.
Charities are under considerable pressure to “demonstrate their impact”, yet few examine or recount what would have happened without them. “What difference does your work make beyond what would have happened anyway?” is perhaps the single most useful question that donors or trustees can ask. Read more.
Further articles are here.
More on Giving Evidence’s work is in the videos below, and here.