Raising funds? Just dress well!

Wearing designer logos virtually doubles donations

According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when wearing designer gear as when they weren’t (38 EUR cents against 19).

This is particularly interesting because most people who work for charities (and are doing the asking) are not people interested in brands. They’re a different value mode: brand-conscious people tend to be outer-directed people, whereas most people in charities are inner-directed. To increase giving, people in charities need to become better at relating to people quite different from themselves.

Other ways to engage more people to give —>

This entry was posted in Fundraising and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s