Helping mainstream donors to give better

If you want to give to, say, cancer and want to find a good charity in that, how can you currently find out which org is any good? Essentially you can’t: charity ‘due diligence’ is way too hard for almost any non-professional donor.
It matters since most £s given are given by ‘normal people’ (for whom philanthropy isn’t a job) and those people are the majority of donors. The pattern is the same in most developed countries. Those donors really don’t have much option but to give randomly or based on hear-say. 
We’ve thought long about fixing this, and are now moving to action. Our ‘strategy’ is to borrow other people’s homework: create & market a website which compiles the recommendations of (charities funded by) sensible grant-makers, & of independent analysts.
A brief paper outlining the concept is here. It’s very early days but you’ll get the drift. We’re very interested in your views: please send them to admin [at] giving-evidence [dot] com
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s