{Warning: this post has nothing to do with philanthropy. It’s to do with science. Sort of.}
As widely discussed in the press (i.e., written about by me on Twitter), I
recently ran a little trial to see whether people (specifically myself and some friends and family) could distinguish between posh champagne and much cheaper cava.
In short, we couldn’t. Well, *I* could, and my family could, but on aggregate the answers were barely better than random.
Because this is *science*, and not just a random drinking game, I’ve written it up. Not in the Journal of Champagne-ology, which surprisingly doesn’t exist, but below. Continue reading
