Category Archives: Fundraising

Giving a goat (or similar) this Christmas? Get an extra half a goat for free

Oxfam Unwrapped is a kind of gift catalogue from which you can ‘buy a goat’ or various other items as a gift. A goat costs £25: you give Oxfam £25, which it uses to provide a goat to somebody in a … Continue reading

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Promoting giving to charity is like marketing discretionary purchases

Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading

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Why do charities ignore millions of donors?

Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend did … Continue reading

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Raising funds? Just dress well!

Wearing designer logos virtually doubles donations According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when wearing … Continue reading

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Of course we don’t discuss charitable giving: there’s no decent term for it

Language shapes how we think. No clear language: no clear thinking What is this thing that we do? “Deploying money, time and other resources to achieve positive social and environmental change”. A snappy phrase, don’t you think?? I’ve been talking … Continue reading

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Nine reasons why Red Nose Day is brilliant and deserves your money(!)

An independent view of Comic Relief & Red Nose Day In short, because they’re very impressive and focused, and do a lot more with your money than you could. What are their goals?   Well, notice first that they have goals. They’re not … Continue reading

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Why don’t we talk about giving?

“I gave some money to a charity the other day, and it was just wonderful. Apparently, my donation helped them to [do something amazing]. I’m so proud and happy.” Do you ever have conversations like this? I don’t. I realised … Continue reading

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Charity credit cards: generate 33 x as much for charity anyway!

Lloyds TSB is withdrawing its charity credit cards. Actually this doesn’t matter because you can actually generate MORE money for charities through your credit card. Here’s how: 1. Get a credit card which gives you cash-back on your purchases. The … Continue reading

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