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Recent Posts
- Many (many!) charities are too small to measure their own impact
- We don’t know how to get donors to use more evidence to improve their giving
- Royal patronages of charities don’t seem to help charities much
- How is philanthropy responding to Covid19? How should it respond?
- Identifying the Effects of Various Ways of Giving: Using the ‘Opportunity’ of the Covid19 Crisis
- Giving during COVID-19
- We tried to update our analysis of charities’ performance and their admin costs, and you won’t BELIEVE what happened next!
- Why I’ve joined a board of the Flemish Red Cross
- Do Royals help charities? We’re finding out
- Can people tell posh champagne from cava in a blind trial?? – an experiment
- A life ended well
- How to give well to charity?
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Category Archives: Donor behaviour & giving stats
Comparing giving in the US and in the UK is a total red herring
If I had a pound for every time I’d heard people try to compare giving in the US and in the UK, I’d have more pounds than is given in both together. It’s a rubbish comparison. Here’s why. First, they normally … Continue reading
Posted in Donor behaviour & giving stats
Tagged America, charity, donation, donations, giving behaviour, philanthropy, UK, US, volunteer, volunteering
7 Comments
Cheryl Cole Foundation: The most important 3 words
It’s off to a great start. But trouble ahead? Here’s what it should do. In its first year, Cheryl Cole’s Foundation is teaming up with the Prince’s Trust. Good. New donors almost always do well to partner with existing donors and existing charities. … Continue reading
Promoting giving to charity is like marketing discretionary purchases
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
Posted in Donor behaviour & giving stats, Fundraising
Tagged charity, charity marketing, donor recruitment, Fund-raising, Fundraising, giving, marketing, new donors
3 Comments
Who gives to charity, why, who doesn’t, why not & what to do about it
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and recommendations of … Continue reading
Posted in Donor behaviour & giving stats
Tagged charity, donation, donor, donor recruitment, donor retention, Fundraising, gift, new donors, philanthropy, Value modes
3 Comments
Charitable gifts for the Royal Wedding: analysis of the plan
Prince William &Kate Middleton are asking for donations to a set of charities, rather than wedding gifts. Here’s my analysis of their plan. Good idea For sure the couple don’t need any towels from John Lewis. And since charities’ income falls … Continue reading
Why don’t we talk about giving?
“I gave some money to a charity the other day, and it was just wonderful. Apparently, my donation helped them to [do something amazing]. I’m so proud and happy.” Do you ever have conversations like this? I don’t. I realised … Continue reading
Posted in Donor behaviour & giving stats, Fundraising
Tagged charity, donor, giving, giving circles, group philanthropy, philanthropy
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Does donor education achieve anything? Here’s how to find out
I ran a session this month with The Philanthropy Workshop, the flagship donor education programme invented by Rockefeller Philanthropy Advisors and run in the UK by the Institute of Philanthropy. It’s one of numerous activities by advisors, private banks and universities to make donors better. … Continue reading
