Category Archives: Donor behaviour & giving stats

Comparing giving in the US and in the UK is a total red herring

If I had a pound for every time I’d heard people try to compare giving in the US and in the UK, I’d have more pounds than is given in both together. It’s a rubbish comparison. Here’s why. First, they normally … Continue reading

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Cheryl Cole Foundation: The most important 3 words

It’s off to a great start. But trouble ahead? Here’s what it should do. In its first year, Cheryl Cole’s Foundation is teaming up with the Prince’s Trust. Good. New donors almost always do well to partner with existing donors and existing charities. … Continue reading

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Promoting giving to charity is like marketing discretionary purchases

Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading

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Who gives to charity, why, who doesn’t, why not & what to do about it

A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and recommendations of … Continue reading

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Charitable gifts for the Royal Wedding: analysis of the plan

Prince William &Kate Middleton are asking for donations to a set of charities, rather than wedding gifts. Here’s my analysis of their plan. Good idea For sure the couple don’t need any towels from John Lewis. And since charities’ income falls … Continue reading

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Why don’t we talk about giving?

“I gave some money to a charity the other day, and it was just wonderful. Apparently, my donation helped them to [do something amazing]. I’m so proud and happy.” Do you ever have conversations like this? I don’t. I realised … Continue reading

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Does donor education achieve anything? Here’s how to find out

I ran a session this month with The Philanthropy Workshop, the flagship donor education programme invented by Rockefeller Philanthropy Advisors and run in the UK by the Institute of Philanthropy. It’s one of numerous activities by advisors, private banks and universities to make donors better. … Continue reading

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