Tag Archives: Fundraising

WaterAid: what are you thinking of?

Millions of Thames Water customers have this week received leaflets from WaterAid containing this: WaterAid should know better. This graph perpetuates the dangerous lie that charities’ spending on governance and fundraising is somehow separate from ‘work on charitable objectives’. They’re not: … Continue reading

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Who’s not applying themselves? Donors need to know

Writing and publishing a book which should improve charitable giving I figured made me a social entrepreneur. I needed money – all that editing and design doesn’t come cheap – so I approached UnLtd, the fund for social entrepreneurs set … Continue reading

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It Ain’t What You Give, It’s The Way That You Give It

It Ain’t What You Give, It’s The Way That You Give It: launches March 27th 2012 ‘The Freakonomics of the charity world – but with better cartoons’ – Martin Houghton-Brown, Chief Executive, Missing People ‘Great advice: inspiring, entertaining and much-needed’ – James … Continue reading

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Government fund scores new low for charitable funding

Forty three failures for every success. Is the government’s Social Action Fund – which ostensibly helps charities – trying to challenge the National Lottery for startling low probabilities? It would be funny if only it weren’t tragic and irresponsible. And … Continue reading

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What if etiquette and impact collide?

Perhaps it’s an occupational hazard. A friend or acquaintance asks for some advice or help with their charity. I’d like to help that friend… but the work or structure of the charity raises the alarm in my head. On one … Continue reading

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Promoting giving to charity is like marketing discretionary purchases

Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading

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Why do charities ignore millions of donors?

Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend did … Continue reading

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Raising funds? Just dress well!

Wearing designer logos virtually doubles donations According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when wearing … Continue reading

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Who gives to charity, why, who doesn’t, why not & what to do about it

A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and recommendations of … Continue reading

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Nine reasons why Red Nose Day is brilliant and deserves your money(!)

An independent view of Comic Relief & Red Nose Day In short, because they’re very impressive and focused, and do a lot more with your money than you could. What are their goals?   Well, notice first that they have goals. They’re not … Continue reading

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