Tag Archives: charity

Why do charities ignore millions of donors?

Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend did … Continue reading

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Raising funds? Just dress well!

Wearing designer logos virtually doubles donations According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when wearing … Continue reading

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Who gives to charity, why, who doesn’t, why not & what to do about it

A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and recommendations of … Continue reading

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Prince Harry: gives charity what he does best

Prince Harry goes to the Arctic: of course the press  go too. Smart guy. He’s doing what great donors do best: bringing to his charitable passions the most valuable and most unusual resources he can access. Raising the profile and … Continue reading

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Let’s inspire better giving, by… celebrating failure!

When did you last hear of a charity that was rubbish? By some estimates, fully 60% of donations are made with no research into the charity’s performance. Whereas about 0% of commercial investments are made with no research into the … Continue reading

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Buy one, get 24 free!

I just have to share this because it’s so stunning. You want to improve education in rural India. A good start is to improve attendance. So you look at the causes of non-attendance: poor transport to/from school; children having no … Continue reading

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Of course we don’t discuss charitable giving: there’s no decent term for it

Language shapes how we think. No clear language: no clear thinking What is this thing that we do? “Deploying money, time and other resources to achieve positive social and environmental change”. A snappy phrase, don’t you think?? I’ve been talking … Continue reading

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Nine reasons why Red Nose Day is brilliant and deserves your money(!)

An independent view of Comic Relief & Red Nose Day In short, because they’re very impressive and focused, and do a lot more with your money than you could. What are their goals?   Well, notice first that they have goals. They’re not … Continue reading

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Charitable gifts for the Royal Wedding: analysis of the plan

Prince William &Kate Middleton are asking for donations to a set of charities, rather than wedding gifts. Here’s my analysis of their plan. Good idea For sure the couple don’t need any towels from John Lewis. And since charities’ income falls … Continue reading

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Why don’t we talk about giving?

“I gave some money to a charity the other day, and it was just wonderful. Apparently, my donation helped them to [do something amazing]. I’m so proud and happy.” Do you ever have conversations like this? I don’t. I realised … Continue reading

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